We Buy Ugly Houses
2023 – 2014, Imaginuity
The Ask
We Buy Ugly Houses prioritized a lead-generating site to get trusted offers to home sellers across the nation. The client and our branding team conceptualized a CMS that can churn out dynamic, contentful, and accessible pages with SEO and lead generation at the forefront.
Technologies Used
For this client, our team utilized the Kentico CMS to provide a robust and scalable lead-generating site while maintaining CMS end users’ ability to create, edit, update, and archive content while prioritizing user permissions and accessibility.
Since the client and the design team prioritize high-quality images in an extensive media library, we proposed and implemented Amazon S3 buckets for enhanced storage and retrieval of images and critical website assets.
Continuous integration of new enhancements and features was done using secure GitLab pipelines and AWS CodeDeploy; compiled and maintained release notes within GitLab and the brand WIKI.
Prioritizing the accessibility of all users across all devices, our team improved Google Lighthouse scores and adhered to WCAG 2.1 AA compliance guidelines for increased usability and accessibility, providing the optimal lead-generating experience for both the brand and its end users.
