thelaurensum

The Ask

HomeVestors focused on creating a lead-generating website to deliver reliable offers to home sellers nationwide. Collaborating with our branding team, the client envisioned a CMS designed to produce dynamic, engaging, and accessible pages, prioritizing SEO and lead generation.

Technologies Used

For this client, we prioritized brand relation to We Buy Ugly Houses by collaborating with UX, SEO, Design, and Branding to deliver a clean scalable lead-generating site.

Our team implemented the Kentico CMS to provide a robust site while maintaining CMS end users’ ability to create, edit, update, and archive content, prioritizing user permissions and accessibility.

Similar to We Buy Ugly Houses, the client and the design team prioritized high-quality images and needed a dynamic cloud media library, so we implemented Amazon S3 buckets, providing enhanced storage and retrieval of images and critical website assets.

Prioritizing the accessibility of all users across all devices, our team improved Google Lighthouse scores and adhered to WCAG 2.1 AA compliance guidelines for increased usability and accessibility, providing the optimal lead-generating experience for both the brand and its end users.

Continuous integration of new enhancements and features was done using secure GitLab pipelines and AWS CodeDeploy; compiled and maintained release notes within GitLab and the brand WIKI.